Top 5 Fashion Games on iOS in Europe: Q2 2025 Performance

The second quarter of 2025 saw notable trends in the performance of fashion games on the iOS platform across Europe. Here's a detailed look at the top five apps, with data sourced from Sensor Tower.

Project Makeover from Magic Tavern, Inc. experienced a steady increase in weekly revenue, peaking at approximately $308K by the end of June. Weekly downloads varied, reaching a high of around 24K in early June, while active users fluctuated around 460K, showing a slight increase mid-quarter.

SuitU: Fashion Avatar Dress UP by Libii HK Limited saw its weekly revenue peak at about $53K in early June. The app's downloads showed modest growth, peaking at 8.3K in late May, and active users remained steady around 70K.

Covet Fashion: Dress Up Game from Crowdstar LLC showed a peak in weekly revenue at $51K in mid-May. Downloads were relatively stable, reaching a high of 3.5K at the end of June, while active users saw a gradual decline, ending the quarter at approximately 38K.

Merge Studio: Fashion Makeover by Paxie Games recorded its highest revenue in late May at $24K. Downloads saw a peak of 14.8K in mid-April, and active users started at 69K, peaking at 84K in early May before declining.

Pocket Styler: Fashion Stars from Nordcurrent UAB had a revenue peak of $26K at the end of March. Downloads were highest at 6.4K in early April, while active users showed a slight drop from 16K to 14K over the quarter.

For more detailed insights and data, visit Sensor Tower's platform.